Dive Club 🤿 Mike and Chara Smith - Designing for the love of the game
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Jan 3, 2025 Mike and Chara Smith, co-founders of Smith & Diction, share their insights on innovative branding strategies. They discuss how to stand out in an AI-dominated world, emphasizing emotional connections in design. The duo offers tips on building brand loyalty through strategic positioning and the power of storytelling. Mike reveals his top advice for emerging designers, while they both reflect on the evolution of client relationships and the importance of originality in branding. Their journey showcases creativity and adaptability in today’s agency landscape.
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Fractured Agency Landscape
- The design agency landscape is currently fractured, with varying approaches to AI adoption.
- Some agencies resist AI, others embrace it fully, while some adopt a wait-and-see approach.
Thoughtful Identities for Imaginative Clients
- Smith & Diction prioritizes thoughtful design and imaginative clients.
- They aim to build deep relationships with clients, becoming friends and collaborators.
Positioning for Brand Loyalty
- Effective brand positioning requires understanding the client's true needs and desires.
- Selling something unwanted leads to one-time sales, not brand loyalty.