Mike Smith

Mike and Chara Smith, co-founders of Smith & Diction, share their insights on innovative branding strategies. They discuss how to stand out in an AI-dominated world, emphasizing emotional connections in design. The duo offers tips on building brand loyalty through strategic positioning and the power of storytelling. Mike reveals his top advice for emerging designers, while they both reflect on the evolution of client relationships and the importance of originality in branding. Their journey showcases creativity and adaptability in today’s agency landscape.