Mike and Chara Smith - Designing for the love of the game
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Nurturing Creativity in Design
This chapter explores the significance of creativity and experimentation in the design process, especially for emerging designers and founders with limited resources. It highlights the importance of setting parameters to inspire new ideas, while also discussing practical techniques and playful activities that encourage exploration. Additionally, the chapter emphasizes the dynamic nature of brand identity and the necessity for continuous innovation and adaptation to remain relevant.
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Transcript
