12min chapter

Low-Key Legends cover image

S2.E10. Exceptional Work in an Era of Mediocrity with Smith & Diction

Low-Key Legends

CHAPTER

Navigating Authenticity in Design

This chapter explores the challenges designers and copywriters face in communicating brand authenticity, particularly when clients desire a manufactured image. It emphasizes the importance of collaborating with passionate founders and using modern tools like Figma to enhance teamwork and streamline the design process. The conversation highlights how fostering a collaborative culture allows for meaningful branding and effective problem-solving.

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