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The Gartner Sales Podcast
The State of Generative AI in Sales, With Adnan Zijadic
Mar 29, 2024
Adnan Zijadic, Gartner director analyst, discusses the state of Generative AI in B2B sales with highlights on use cases, C-suite engagement, and missed opportunities. Topics include challenges in AI adoption, pivotal role of C-suite, potential and concerns of Generative AI, and expectations for sales leaders.
21:13
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Quick takeaways
- Sales leaders are not prioritizing equipping sellers with generative AI despite growing push from C-suite.
- CSOs should align sales strategies with company's AI vision by engaging with C-suite.
Deep dives
Sales Leaders' Priorities Regarding Gen AI Implementation
Many sales leaders do not prioritize equipping sellers with generative AI for effective selling, despite a growing push for AI implementation coming from the C-suite. While 71% of functional leaders see the importance of generative AI, the majority of CSOs are not aligning with this priority. This discrepancy highlights a tension between sales leaders and upper management in understanding the significance of AI in driving sales.
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