The State of Generative AI in Sales, With Adnan Zijadic
The Gartner Sales Podcast
00:00
Driving Generative AI Adoption in Sales Organizations
The chapter explores the pivotal role of the C-suite, including CTOS, CIOs, and CEOs, in spearheading the integration of generative AI within sales organizations to gain a competitive edge through technological advancements and cybersecurity. It emphasizes the necessity for sales leaders to engage in discussions with C-suite executives about AI technology, considering the increasing demand for AI capabilities among sellers. The conversation stresses the significance of aligning sales objectives with AI functionalities to secure funding and support for experimenting with new technologies.
Transcript
Play full episode
