Adnan Zijadic
Director analyst in the Sales Technologies team at Gartner for Sales Leaders with a focus on sales force automation platforms and strategy.
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Mar 29, 2024 • 21min
The State of Generative AI in Sales, With Adnan Zijadic
Adnan Zijadic, Gartner director analyst, discusses the state of Generative AI in B2B sales with highlights on use cases, C-suite engagement, and missed opportunities. Topics include challenges in AI adoption, pivotal role of C-suite, potential and concerns of Generative AI, and expectations for sales leaders.
