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One common mistake made by first-time PMs is spending excessive time attempting to prove their value within their teams by engaging in low-leverage tasks, rather than focusing on building a great product. Success in product management lies in creating excellent products, not just in team satisfaction or task execution.
Product management career progression involves three distinct phases: contributing as a PM, managing other PMs, and leading the PM function. Each phase requires different skills and approaches, from breaking into PM roles to strategic thinking as a senior PM and managing relationships with the executive team.
Effective product managers should enjoy collaboration and communication, pay attention to details, exhibit curiosity in understanding user needs, and demonstrate initiative in driving projects forward. Being an effective PM involves effective communication, understanding user problems, collaborating with cross-functional teams, and iterative product improvement.
Drawing the right boundaries for your team involves deeply comprehending the company strategy and your team's strengths and weaknesses. By aligning your team's efforts with the overarching company goals and recognizing individual capabilities within your team, you can tailor the scope of work effectively. For more junior team members, narrow boundaries with clear instructions may be suitable, whereas senior members might thrive with broader, more open-ended challenges.
When hiring product managers, different archetypes like growth PMs, core product PMs, platform PMs, infra PMs, and zero to one PMs can bring unique skill sets and perspectives to the team. Each archetype focuses on distinct areas such as high-velocity experimentation, improving existing features, building scalable platforms, managing technical aspects, or leading from zero to one innovation. Understanding these archetypes helps in tailoring interview questions and identifying the right candidates for specific product management roles.
For our 60th episode, we’re doing things a little bit differently — with a new guest host! Welcome to Todd Jackson, who’s filling in for Brett Berson this week.
Todd is also a Partner at First Round, and the episodes he hosts will mostly focus on product, given his previous product roles, from the VP of Product & Design at Dropbox and Director of Product Management at Twitter, to being a PM at Facebook and Google, leading Newsfeed and Gmail. He was also a founder — his startup Cover was backed by First Round in 2013 and later acquired by Twitter. (For more on Todd and his advice for company building, check out his article in The First Round Review from a couple years ago.)
Today, Todd chats with Jiaona Zhang, the VP of Product at Webflow. (She goes by JZ though, so you’ll hear that throughout their conversation.) You might remember her popular Review article, Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)
Before joining Webflow, JZ was the Senior Director of Product Management at WeWork, a Product Lead at Airbnb, and a PM at Dropbox and at Pocket Gems, a mobile gaming company. JZ also teaches product at Stanford and mentors a lot of rising product leaders, so she’s the perfect person to talk to about building a career in product.
As the framework for the entire conversation, we start with why she doesn’t think of it as a career ladder, but rather as three distinct phases: contributing as a PM, managing PMs, and then leading the function. Here’s a preview of what Todd and JZ cover:
Whether you’re trying to break into product, grow in your career, or you’re a founder looking for hiring advice, there’s tons in this conversation for you.
You can follow JZ on Twitter at @jiaonazhang. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @tjack.
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