The Real Chemistry Podcast Investing in Marketing & Analytics: Mark Stouse, Chairman & CEO, Proof
8 snips
Oct 20, 2022 AI Snips
Chapters
Transcript
Episode notes
Shrinking Marketing Budgets and Volatility
- Many companies are cutting marketing spend by 30-50%, even large corporations.
- Past performance is no longer a reliable predictor of future success due to market volatility.
Data Diabetes
- Mark Stouse uses the analogy of "data diabetes" to describe companies that collect vast amounts of data but fail to analyze it effectively.
- These companies are "malnourished" despite large data intake, similar to how diabetics can be malnourished despite high food intake.
The Need for a Business GPS
- Businesses need a GPS-like system for value creation, forecasting impact, and tracking progress.
- Multivariable regression analytics offers causal insights, unlike pattern-finding AI/ML, which is crucial for optimization.