The Real Chemistry Podcast cover image

Investing in Marketing & Analytics: Mark Stouse, Chairman & CEO, Proof

The Real Chemistry Podcast

00:00

Are You a Data Diabetic?

I was going back and forth with a chief data officer last night that used this analogy. He was talking about being data diabetic, right? So this is where companies are following a data first strategy instead of an analytics first strategy or a value based strategy. And so on the surface, they're ingesting all this food,. The volumetric food that they're taking in is very large and yet they're malnourished. That is a function of the way that they are failing to metabolize their data into analytics and insights.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner