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Investing in Marketing & Analytics: Mark Stouse, Chairman & CEO, Proof

The Real Chemistry Podcast

CHAPTER

Are You a Data Diabetic?

I was going back and forth with a chief data officer last night that used this analogy. He was talking about being data diabetic, right? So this is where companies are following a data first strategy instead of an analytics first strategy or a value based strategy. And so on the surface, they're ingesting all this food,. The volumetric food that they're taking in is very large and yet they're malnourished. That is a function of the way that they are failing to metabolize their data into analytics and insights.

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