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Investing in Marketing & Analytics: Mark Stouse, Chairman & CEO, Proof

The Real Chemistry Podcast

CHAPTER

The Salesforce Partnership Addresses Cash Flow, Right?

Marketers are squeezed right now in their budgets. They have to be able to find a solution that is cost effective, which I think is another benefit of the proof,. So it's flexible, adaptable, and cost effective, AKA, cost less money to produce a real-time result. Jim: What advice would you give to people like me who are marketers to help do their job better? Mark: If you can't essentially self-fund your business, you're going to have a problem.

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