Is Your UX Getting Worse Than You Think?

Marketers are being forced to cut back budgets by 30 to 50%. You're showing sort of that mismatch in terms of marketing activities and downstream effect. How do you help your target audience think about making sure that you don't overdo or overrotate into that ultra-targeted approach? That's a great question. I don't believe that today there are any such things as so-called soft metrics anymore.