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Investing in Marketing & Analytics: Mark Stouse, Chairman & CEO, Proof

The Real Chemistry Podcast

CHAPTER

Is There a Way to Automate Your Marketing Mix Modeling?

Mark: We're using the same math as everybody else, right? So if you're doing marketing mix modeling with new star or Nielsen or analytic partners. The issue has always been though, it's not been the math or even the data. He says when he was CMO at Honeywell Aerospace, he spent $5 to $7 million a year on this type of work.

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