Campaign Trend Podcast Polling Insights: Where Voters Are and How to Reach Them – David Kanevsky
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Dec 18, 2024 David Kanevsky, from 3D Strategic Research, dives into crucial insights from the 2024 Post-Election Survey. He reveals a alarming decline in local TV news viewership, with only 35% of voters tuning in daily, while social media, especially TikTok, has surged as a primary news source. The rise of podcast listenership, now at 32%, showcases a shift in how voters consume news. Kanevsky emphasizes the importance of adapting campaign strategies to connect with diverse electorates and highlights the potency of personal recommendations in voter engagement.
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Decline of Local TV News
- Local TV news viewership has declined significantly, dropping 21 points since 2020.
- This is due to media fragmentation and the rise of alternative news sources, especially social media.
TikTok's Rise
- TikTok's daily usage among voters tripled since 2020, overtaking X (formerly Twitter).
- This growth is driven by both younger voters and older voters adopting the platform.
Engage on TikTok
- Republicans should engage on TikTok despite its younger, Democratic-leaning audience.
- Trump's success on the platform demonstrates its potential for reaching unexpected voters.