Polling Insights: Where Voters Are and How to Reach Them – David Kanevsky
Campaign Trend Podcast
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Shifting News Consumption: The Rise of Social Media
This chapter examines how social media has become the dominant news source for voters, with 37% relying on it daily, especially highlighting the impact of TikTok on political engagement. It emphasizes the need for Republican campaigns to adapt their strategies to engage with a broader and more diverse electorate, as traditional news viewership continues to decline.
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