Polling Insights: Where Voters Are and How to Reach Them – David Kanevsky
Campaign Trend Podcast
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The Rise of Podcasts as a Primary News Source for Voters
This chapter explores the growing role of podcasts as a primary news source for voters, noting a rise in listenership from 10% in 2020 to 32% in 2023. It compares podcasts to traditional media outlets and discusses their influence on voter engagement across diverse political audiences.
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