Polling Insights: Where Voters Are and How to Reach Them – David Kanevsky
Campaign Trend Podcast
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Intro
This chapter examines the dramatic decline in local TV news viewership, with only 35 percent of voters tuning in daily, marking a significant drop since 2020. It explores how the fragmentation of media consumption is altering the dynamics of political campaigns as audiences migrate towards digital platforms for news.
Transcript
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