Polling Insights: Where Voters Are and How to Reach Them – David Kanevsky
Campaign Trend Podcast
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Navigating the Digital Voter Landscape
This chapter examines the impact of online search behavior on voter engagement and political decision-making, highlighting the generational divide in how information is sought and processed. It underscores the necessity for campaigns to adapt their strategies to connect with less engaged voters through digital tools, while optimizing outreach efforts for a diverse electorate.
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