Dan Kennedy's Magnetic Marketing Podcast Mastering Sales Foundations With Tom Hopkins (1 of 2)
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Oct 4, 2024 In this engaging conversation, Tom Hopkins, America's #1 sales trainer, stresses the importance of revisiting sales fundamentals to sharpen skills. He shares personal success stories and highlights essential elements like maintaining a positive mindset, effective communication, and the power of affirmations. Tom discusses how replacing fear-driven language with positive alternatives can create a welcoming atmosphere for clients. He emphasizes continuous training and solid product knowledge as the bedrock of successful selling, offering invaluable insights for entrepreneurs.
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From College Dropout To Sales Trainer
- Tom Hopkins began in real estate after quitting college and rapidly transformed his life through sales training.
- He later taught phraseology and training methods built from every sale he recorded to replicate his success.
Daily Shower Card Routine
- Start each day with a positive, energizing routine to build attitude, faith, courage, and enthusiasm.
- Repeat affirmations and physical gestures for 21 mornings to internalize the mindset shift.
Five Steps To Learn Anything
- Teach learners with repeated hearing, writing, reading, saying, using, internalizing, and yearly reinforcement.
- Require six repetitions for about 62% retention and schedule annual refreshers to avoid slippage.
