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Marketing Against The Grain
Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith
Apr 23, 2024
47:57
Snipd AI
Expert in AI-driven search marketing and SEO, Ethan Smith, discusses Google's adaptability in the AI era, dominating AI-driven search through strategic content creation, impact of AI on SEO practices, challenges posed by AI-driven search technologies, user intent, AI integration in SEO strategy, recent Google updates, future of AI in content creation, and launching an AI-driven content optimization platform.
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Quick takeaways
- Google Search remains relevant despite AI advancements.
- Optimizing content for AI chat responses is crucial.
Deep dives
Google Search and the Future: Insights from Ethan Smith
Ethan Smith delves into the future of Google Search, highlighting the continued relevance and importance of the search engine. He emphasizes that despite advancements in AI and chat technologies, Google Search remains a staple for various industries, indicating its enduring presence in the search landscape.
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