Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith

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Apr 23, 2024

In this engaging conversation, Ethan Smith, founder of Graphite and a search strategy expert, tackles the surprising resilience of Google amidst AI-driven search innovations. He explores effective tactics for dominating search with strategic content creation and how Google's AdWords model is adapting to new challenges. The discussion also delves into evolving skills in marketing, the rise of user-generated content, and the crucial role of keyword clustering. Tune in for insights on navigating the ever-changing digital landscape!

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INSIGHT

Initial Reactions to ChatGPT

Ethan Smith's first thoughts on ChatGPT were spam and the potential disappearance of search.
He envisioned AI-generated spam and questioned Google's future.

INSIGHT

Google Search's Resilience

Google Search remains largely unchanged despite AI advancements.
Ethan Smith believes Google Search will persist due to its superior user experience for many queries.

INSIGHT

Why Google Search Remains Strong

Google Search's resilience is attributed to its entrenched user base and its suitability for specific queries.
AI chatbots serve different use cases, leading to search diversification rather than Google's replacement.

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