Marketing Against The Grain

Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith

Apr 23, 2024

In this engaging conversation, Ethan Smith, founder of Graphite and a search strategy expert, tackles the surprising resilience of Google amidst AI-driven search innovations. He explores effective tactics for dominating search with strategic content creation and how Google's AdWords model is adapting to new challenges. The discussion also delves into evolving skills in marketing, the rise of user-generated content, and the crucial role of keyword clustering. Tune in for insights on navigating the ever-changing digital landscape!

47:57

Episode guests

Ethan Smith

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Google Search remains relevant despite AI advancements.

Optimizing content for AI chat responses is crucial.

AI-assisted content creation enhances productivity and quality.

Deep dives

Google Search and the Future: Insights from Ethan Smith

Ethan Smith delves into the future of Google Search, highlighting the continued relevance and importance of the search engine. He emphasizes that despite advancements in AI and chat technologies, Google Search remains a staple for various industries, indicating its enduring presence in the search landscape.

Exploring AI Integration in Content Strategy and SEO Tasks

02:26

Search Diversification and User Experience in the Search Landscape

01:08

Optimizing Content and Conversion for Marketing Success

01:16

Building Internal Tools for AI in Content Creation

01:35

Intro

4min

The Resilience of Google in an AI-Driven Search Landscape

20min

Optimizing Search with Keyword Clustering

6min

Evolving Skills and Strategic Channel Choices in Search Marketing

2min

Analyzing Google's Recent Updates and Their Impact on Content Strategy

2min

Navigating the Shift in Content Creation

10min

Revolutionizing SEO with AI-Driven Tools

2min

Ep. 219

Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you.

Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content creation.

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar