Ethan Smith

Ethan Smith, CEO of Graphite and a veteran in SEO, unpacks the new frontier of Answer Engine Optimization (AEO). He reveals that ChatGPT traffic converts six times better than traditional search, presenting an untapped opportunity for startups. Hear his 7-step playbook for ranking in AI-driven results and the power of landing pages, YouTube videos, and authentic Reddit engagement. Smith also warns against spammy tactics and emphasizes the ROI of help-center content. This conversation is packed with strategies for leveraging AI for product visibility!

Ethan Smith, CEO of Graphite, a specialized growth agency, dives into SEO mastery. He explains when to invest in SEO and the key differences between topics and keywords. Ethan debunks common SEO myths, advocates for heavy editorial content, and shares successful strategies from high-profile clients. Discover insights on building an SEO team, navigating hiring complexities for startups, and understanding the timeline for achieving results. His expert tips make this a must-listen for anyone keen on elevating their SEO game.

Ethan Smith, Founder and CEO of Graphite, and Rahul Jain, CEO of Noble, dive into the rapidly evolving world of AI search. They discuss the transition from traditional SEO to AI-enhanced AEO strategies, debunk myths about SEO being dead, and share insights on how LLMs choose sources for citations. Ethan emphasizes the importance of offsite mentions and niche focus, while Rahul highlights the resurgence of PR in AI search. Together, they outline the future dynamics of search, urging listeners to adapt and innovate in this new landscape.

Join Ethan Smith, CEO of Graphite and SEO/AEO expert, as he dives into the thriving state of SEO, challenging the myth that it's dead. He reveals actionable tactics for ranking #1 on Google and navigating the rise of answer engine optimization. Discover the importance of treating SEO and AEO as a unified strategy, and learn when startups should invest in search. Ethan also outlines effective onsite and offsite tactics, highlighting the need for collaboration across teams. Tune in for insights that could elevate your marketing game!

Ethan Smith, Founder and CEO of Graphite, shares his insights on Answer Engine Optimization (AEO) and its transformative impact on brand visibility in AI responses. He contrasts AEO with traditional SEO, emphasizing the speed and accessibility for startups. Ethan highlights effective strategies using platforms like Reddit and YouTube for genuine engagement. He debunks the myth that SEO is becoming obsolete, arguing instead that AEO enhances search. Ethan also discusses practical tactics for optimizing content to capture niche queries and track performance.