Ethan Smith

Ethan Smith, CEO of Graphite and a veteran in SEO, unpacks the new frontier of Answer Engine Optimization (AEO). He reveals that ChatGPT traffic converts six times better than traditional search, presenting an untapped opportunity for startups. Hear his 7-step playbook for ranking in AI-driven results and the power of landing pages, YouTube videos, and authentic Reddit engagement. Smith also warns against spammy tactics and emphasizes the ROI of help-center content. This conversation is packed with strategies for leveraging AI for product visibility!

Ethan Smith, CEO of Graphite, a specialized growth agency, dives into SEO mastery. He explains when to invest in SEO and the key differences between topics and keywords. Ethan debunks common SEO myths, advocates for heavy editorial content, and shares successful strategies from high-profile clients. Discover insights on building an SEO team, navigating hiring complexities for startups, and understanding the timeline for achieving results. His expert tips make this a must-listen for anyone keen on elevating their SEO game.

Ethan Smith, CEO of Graphite and an expert in SEO strategies and content marketing, shares game-changing insights into the evolving landscape of digital marketing. He explains how Answer Engine Optimization (AEO) enhances traditional SEO and why businesses should adapt their strategies to new platforms like TikTok and Instagram. Ethan also emphasizes the power of proprietary training data and the importance of focusing on niche markets for effective marketing. Discover the future of AI-driven marketing through his expert lens!

In this engaging conversation, Ethan Smith, founder of Graphite and a search strategy expert, tackles the surprising resilience of Google amidst AI-driven search innovations. He explores effective tactics for dominating search with strategic content creation and how Google's AdWords model is adapting to new challenges. The discussion also delves into evolving skills in marketing, the rise of user-generated content, and the crucial role of keyword clustering. Tune in for insights on navigating the ever-changing digital landscape!

Ethan Smith, CEO of Graphite and an SEO expert for leading marketplaces like MasterClass and Upwork, discusses the crucial role of SEO in marketplace growth. He shares strategies for leveraging auto-generated content and the balance between automation and manual optimization. The impact of AI technologies on SEO practices is explored, along with essential tools for founders. Ethan also highlights the challenges of using subdomains vs. subdirectories and offers insights on improving editorial content ranking. Tune in for actionable tips and strategies!