Ethan Smith

Ethan Smith, CEO of Graphite, a specialized growth agency, dives into SEO mastery. He explains when to invest in SEO and the key differences between topics and keywords. Ethan debunks common SEO myths, advocates for heavy editorial content, and shares successful strategies from high-profile clients. Discover insights on building an SEO team, navigating hiring complexities for startups, and understanding the timeline for achieving results. His expert tips make this a must-listen for anyone keen on elevating their SEO game.

Ethan Smith, CEO of Graphite and an expert in SEO strategies and content marketing, shares game-changing insights into the evolving landscape of digital marketing. He explains how Answer Engine Optimization (AEO) enhances traditional SEO and why businesses should adapt their strategies to new platforms like TikTok and Instagram. Ethan also emphasizes the power of proprietary training data and the importance of focusing on niche markets for effective marketing. Discover the future of AI-driven marketing through his expert lens!

In this engaging conversation, Ethan Smith, founder of Graphite and a search strategy expert, tackles the surprising resilience of Google amidst AI-driven search innovations. He explores effective tactics for dominating search with strategic content creation and how Google's AdWords model is adapting to new challenges. The discussion also delves into evolving skills in marketing, the rise of user-generated content, and the crucial role of keyword clustering. Tune in for insights on navigating the ever-changing digital landscape!