Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith
Marketing Against The Grain
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The Resilience of Google in an AI-Driven Search Landscape
This chapter explores how Google remains a dominant force in search amidst the rise of AI-driven alternatives and changes in user behavior. The discussion highlights the effectiveness of Google's search solutions and the potential impact of AI tools on SEO practices. Ultimately, it argues that while AI and emerging platforms are transforming the search environment, Google’s relevance and user engagement remain strong.
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