Analyzing Google's Recent Updates and Their Impact on Content Strategy

Ep. 219

Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you.

Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content creation.

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.