Lights On Data Show The Biggest Mistakes Companies Make with Their Data - And How to Fix Them
Nov 17, 2023
Eric Dodds, Head of Product Marketing at RudderStack, discusses the biggest mistakes companies make with their data and how to fix them. Topics include managing customer data, streamlining data integrations, success stories in data, and using AI and data cloud to predict customer churn.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Common Mistakes in Managing Customer Data
01:45 • 17min
Streamlining Data Integrations and Event-Based Data
18:16 • 8min
Success Stories in Data: Optimizing Ad Spend and Operationalizing AI/ML
26:26 • 5min
Using AI and Data Cloud to Predict Customer Churn
31:12 • 5min