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The Biggest Mistakes Companies Make with Their Data - And How to Fix Them

Lights On Data Show

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Success Stories in Data: Optimizing Ad Spend and Operationalizing AI/ML

This chapter discusses success stories of companies identifying mistakes in data and taking action. They share stories about optimizing advertising spend, understanding attribution, and operationalizing AI and ML. They also introduce RutterStack's solution for marketers facing difficulties with different sets of data and platforms.

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