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The Biggest Mistakes Companies Make with Their Data - And How to Fix Them

Lights On Data Show

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Using AI and Data Cloud to Predict Customer Churn

The chapter discusses how WISE utilizes RutterStack and Snowflake's data cloud to accurately predict customer churn. They explain the various data points needed to build an effective model for churn prediction and how WISE has benefited from reduced churn and increased efficiency.

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