Lights On Data Show cover image

The Biggest Mistakes Companies Make with Their Data - And How to Fix Them

Lights On Data Show

CHAPTER

Common Mistakes in Managing Customer Data

The chapter discusses the mistakes companies make when managing customer data, including using different tools individually to collect the same data and the challenge of answering complex data questions. It also emphasizes the importance of data hygiene and suggests ingesting data from various silos into a centralized data warehouse.

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