Negotiate Anything Why Reducing Stress Never Works — Do This Instead (Backed by Neuroscience)
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Aug 7, 2025 In this engaging conversation, neuroscientist Rebecca Heiss delves into the surprising truth about stress and how traditional methods to reduce it may backfire. She advocates for reframing stress as a challenge that can enhance performance, drawing on insights from neuroplasticity and personal growth. Heiss discusses practical techniques to embrace stress, like visualization and adopting a growth mindset. She also explores the paradox of modern comforts and the importance of connection, ultimately emphasizing action as the key to true happiness.
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Stress Is Just Body Challenge
- Stress is simply a challenge to the body, not inherently good or bad.
- Our brains uniquely create stress through thinking, making perception key to stress experience.
Stress Mindset Affects Longevity
- Believing stress is harmful raises mortality by 43% among highly stressed people.
- Viewing stress neutrally correlates with lower mortality than even low-stress individuals.
Use Curiosity and Connect When Stressed
- Channel stress energy into curiosity to overcome fear and find solutions.
- Ask for help when stressed; oxytocin motivates support-seeking and social connection.
