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Free Stuff Sells
- Give away amazing free stuff (lead magnets) to get leads and increase sales.
- People buy based on predicted future value, demonstrated by giving value upfront.
Complete, Not Partial Solutions
- Your lead magnet should not be a partial solution, but a complete solution to a narrowly defined problem.
- Don't give away partially done work; provide complete solutions to specific pain points.
Discounted Offers
- Offer discounted or trial services/products as lead magnets to attract more customers.
- Calculate the cost of your lead magnet against the potential increase in customer acquisition and overall profit.