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Free Stuff Sells: The Power of Lead Magnets | Ep 566
The Game w/ Alex Hormozi
How to Make Call to Actions Easy for Your Audience to Take Action
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Step seven is that you want to make it easy for them to take the next step. When you're making call to actions, don't be clever. Just say, go to Amazon, search my name and you'll find the book. Go to my website, acquisition.com, watch the videos. Be very clear about what you want the people to do. And if you want, give them multiple ways to do it. It's the same concept as making multiple ways of consumption, but making multiple ways for people to take action.
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