Free Stuff Sells: The Power of Lead Magnets | Ep 566
The Game with Alex Hormozi
00:00
How to Solve a Problem for a Lead Magnet
The first thing that someone's going to see in order to make the decision to consume your lead magnet is how you package it. 99% of the marketplace only consumes your sucky fluff and then makes a decision of how much value you're going to give them into the future. If you're afraid of giving away more value, consider the alternative. You can reinforce your reputation by continuing to deliver over people who will never give you money.
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