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Free Stuff Sells: The Power of Lead Magnets | Ep 566
The Game w/ Alex Hormozi
How to Make More Money With Lead Magnets
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If it costs me $10 in cost to give the massage, then I break even on my lead magnet. But am I willing to lose 10 bucks on 20 people? So I pay $200 to get six customers that convert and are worth 2000. If you don't know how to give two types of value, then get good enough to be able to give value on the front end before someone buys so that you can givevalue on the back end. And as a side note, I've been working on something else since 2019 that I just finished that I'll be releasing to everyone live there. It's more than a gift card and it's less than a Tesla. You're not gonna
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