Work Less, Earn More Ep 242: The EASIEST Way to Sell Premium Coaching Programs (w/ John Meese)
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Sep 10, 2024 In this engaging conversation, John Meese, author and business coach, shares his journey from economist to entrepreneur. He introduces the concept of 'serve calls'—empathetic coaching conversations designed to connect with clients and sell premium programs effectively. John outlines his six-step framework for these calls, emphasizing authenticity and relationship-building. Listeners will also discover heartwarming success stories from clients who transformed their businesses using these strategies and actionable insights for navigating high-ticket sales.
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Sell With High-Value Serve Calls
- Use free serve calls as high-impact coaching conversations that also act as market research.
- These calls help sell premium programs priced $1,000 or more while genuinely serving potential clients.
Six-Step Serve Call Structure
- Follow the six-step serve call framework: relationship, results, roadblocks, resources, recap, and recommendation.
- Start by building rapport and let clients express goals and obstacles before giving advice.
Power of Goal-Focused Listening
- Asking about goals and listening deeply creates space for clients to share more than usual.
- Many people lack this supportive space, making such conversations invaluable and healing.
