Authenticity in Sales: Building Trust

In this episode, I sit down with John Meese to talk about how you can sell premium coaching programs through free "serve calls." John shares his inspiring journey—from working as an economist to collaborating with Michael Hyatt, writing bestselling books, and building a successful business. He explains the idea behind serve calls, which are high-impact, empathetic coaching conversations that help sell premium programs priced at $1,000 or more. John also walks us through his six-step serve call framework and gives practical advice on staying authentic during sales calls. Plus, we hear some amazing success stories from his clients who have used this strategy to grow their businesses.

Listen to the full episode to hear:

• How to use free "serve calls" to sell high-ticket coaching programs
• John Meese’s six-step framework for running effective serve calls
• Tips for staying authentic and empathetic during sales conversations
• Real-life success stories of clients who grew their businesses using this strategy

FREE Resources to Grow Your Online Business:

• Grab your FREE Ebook from John: https://www.servetosellbook.com/perkins
• Learn more about John: https://johnmeese.com/
• Behind the scenes of my sales funnel: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins