Serve to Sell

This book introduces the 'Serve Call' framework, a structured approach to free coaching calls that prioritizes client needs while naturally leading to premium program sales.

John Meese shares proven methods refined over two years of testing, including how to conduct effective customer research, simplify business models, and convert consultations into high-value client relationships.

The system has helped entrepreneurs achieve results like $42,500 in two months and tripled conversion rates.