The 7-Step Framework To Build a $30K/Month Coaching Business | 075

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May 1, 2025

Join John Meese, creator of SOLD OUT Coach Club and expert in high-ticket coaching, as he shares his 7-step framework for building a successful coaching business without social media or ads. Discover how he earns $30K a month with just 30 hours of work a week and one assistant. John dives into strategies to find your ideal clients, craft compelling promises, and leverage client success stories for marketing. Learn how to create authentic connections and automate your coaching processes while maintaining a work-life balance.

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ANECDOTE

Monique's Vocal Coaching Success

Monique transformed her vocal coaching business by launching a $2,000 group coaching program with five clients.
She sold out immediately using John's seven-step framework for sold out coaches.

ADVICE

Find Your Bullseye Client

Find your target client bullseye focusing on those with highest intent over identity.
Narrowing your audience to those ready to invest maximizes impact and sales potential.

ADVICE

Craft a 10x Promise

Craft a 10x promise emphasizing a dramatic transformation, not incremental change.
Position your program as the key to achieving big results and overcoming fears.

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Today I'm joined by John Meese, creator of SOLD OUT Coach Club, for a deep dive into his 7-step framework for building a high-ticket group coaching business—with zero social media, zero paid ads, and just 30 hours a week.

We explore how John earns $30K/month with one assistant and a lean coaching model, why most memberships fail, how to launch without scale, and how to turn client wins into your best marketing engine.

You’ll learn how to find your bullseye client, craft a 10x promise, enroll with “hand raiser” emails, and use coaching calls to refine your pitch—all while building a creator business that funds your life and gives you your time back.

Timestamps:
00:00 Introduction
01:05 What It Means To Be A SOLD OUT Coach
02:08 Why John Ditched Memberships for High-Ticket
04:38 The 7-Step Framework for SOLD OUT Coaches
07:41 Step 1: Find Your Bullseye Client
10:50 Step 2: Craft a 10x Promise
14:53 Step 3: The “Hand Raiser” Email Strategy
20:14 Step 4: Serve to Sell with Free Coaching Calls
24:36 Step 5: Getting SOLD OUT (with Just 5 Clients)
27:59 Step 6: Celebrate Your Clients to Drive Demand
32:36 Step 7: Sell at Scale (Without Losing Your Life)
41:00 John’s Full Automation + Kit Setup
50:33 A Live Hand Raiser Breakdown (Mike Pacchione Story)
57:16 Scaling Without Losing Time, Lifestyle, or Sanity
01:03:01 Closing Thoughts & Free Book Link

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Learn more about The Nathan Barry Show: https://nathanbarry.com/show

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Follow John:
Website: https://www.sellyoursmarts.co/
Get the Free Book: https://servetosellbook.com/nathan
Newsletter: https://sellyoursmartsonline.com/
SOLD OUT Coach Club: https://www.soldoutcoachclub.com/

Featured in this episode:
Kit: https://kit.com
Serve to Sell Book: https://servetosellbook.com/
SOLD OUT Coach Club: https://www.soldoutcoachclub.com/
Creator Flywheels: https://creatorflywheels.com