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Dr. Benjamin Hardy Explains How to Flip Your Thinking and Scale Faster | #Success - Ep. 48

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Jun 30, 2025

Guest

Benjamin Hardy, Ph.D

Dr. Benjamin Hardy, an organizational psychologist and author of "The Science of Scaling," joins the discussion to unveil groundbreaking strategies for exponential growth. He emphasizes flipping your mindset to let the future shape your present. Hardy introduces the Frame-Floor-Focus framework for making scaling decisions and explains the concept of 'super whos' to accelerate business success. They delve into ambitious goal-setting and the necessity of letting go of distractions to unlock your true potential. Transform your results by redefining your relationship with time!

37:26

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Episode notes

insights

INSIGHT

Future Shapes Present Actions

Psychologically, your future shapes your present actions, not your past.
How you interpret your past is determined by your present mindset.

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ADVICE

Reframe Trauma with Gratitude

Reframe past traumas by actively assigning them positive, constructive meaning.
Find gratitude in past hardships to improve your present and future mindset.

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ADVICE

Separate Current from Past Self

Separate your current self from your past self to recognize growth and change.
Use this awareness to let go of old habits and improve faster over time.

Get the Snipd Podcast app to discover more snips from this episode

Redefining Time: Agency and Growth

01:50 • 8min

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Unlocking the Power of Targeted Marketing and Ambitious Goal Setting

09:47 • 4min

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Setting Ambitious Business Goals

13:46 • 7min

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Unlocking Success: The Power of Focus and the Right Collaborators

20:29 • 5min

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Becoming a Super Who in Business

25:10 • 7min

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The Importance of Goal Setting for Mental Health and Direction

The Underground Playbook For Creating A High Converting Website

Russell Brunson

Russell Brunson's '. com Secrets' is a comprehensive guide to mastering the art of internet marketing and building a successful online business. The book outlines proven strategies for driving traffic, converting leads, and maximizing sales through your website. It emphasizes the importance of understanding your target audience and creating a clear, compelling sales funnel. Brunson shares insights on optimizing website design, crafting effective copy, and implementing various marketing tactics to increase conversions. This book provides a blueprint for entrepreneurs and marketers looking to establish a strong online presence and achieve sustainable growth in the digital landscape.

Letting Go

David Hawkins

Man's Search for Meaning

Viktor Frankl

The book is divided into two parts. The first part recounts Frankl's harrowing experiences as a prisoner in Nazi concentration camps, including Auschwitz, between 1942 and 1945. He describes the inhumane conditions and the psychological and emotional struggles of the prisoners. The second part introduces Frankl's theory of logotherapy, which posits that the primary human drive is the search for meaning, rather than pleasure. Frankl argues that meaning can be found through three main avenues: work (doing something significant), love (caring for another), and suffering (finding meaning in one's own suffering). The book emphasizes the importance of finding purpose and meaning in life, even in the most adverse conditions, as a key factor in survival and personal growth.

Good Strategy/Bad Strategy

The Difference and Why It Matters

Richard Rumelt

In *Good Strategy/Bad Strategy*, Richard Rumelt clarifies the distinction between effective and ineffective strategies. He argues that a good strategy is a specific and coherent response to overcoming obstacles, harnessing power where it will have the greatest effect. Rumelt debunks elements of 'bad strategy' such as equating goals, motivational slogans, and financial targets with actual strategy. He introduces the 'kernel' of strategy, which includes a diagnosis of the challenge, a guiding policy, and coherent action. The book uses diverse examples from business, nonprofit, and military contexts to illustrate these concepts and emphasizes the importance of analytical rigor and focused effort in strategy development.

In 'Who Not How', Dan Sullivan and Dr. Benjamin Hardy introduce the 'Who Not How' framework, which challenges the traditional 'how' mindset by encouraging readers to ask 'who' can help achieve their goals. This book teaches how to delegate tasks effectively, find experts who can handle specific challenges, and create transformational relationships. By adopting this mindset, readers can free up time, build supportive teams, and achieve their biggest goals while maintaining personal freedom and reducing burnout.

This episode of The Russell Brunson Show is a deep dive into the Science of Scaling… The new book and framework from Dr. Benjamin Hardy. I sat down with Ben to unpack the actual roadmap behind exponential growth, goal filtering, and identity transformation. We talk about why most people let their past define their present... and how to flip that thinking to let your future shape everything instead.

We break down the exact frameworks that help top performers set more urgent goals, choose the right “Whos,” and avoid getting stuck on the wrong path. If you’ve ever felt like your current results don’t match your potential, this episode gives you the tools to fix that… Starting today!

Key Highlights:

The Frame-Floor-Focus framework that anchors every scaling decision
Why your future should define your present… Not your past
The power of urgency and identity-based goals (and why most people miss this)
How “Super Whos” accelerate success for your business
Why Ben left Medium and YouTube behind and what we can learn about focusing on the “next wave”

We also talk about the mindset behind strategic letting go, why success often requires subtraction, and how your current level of results is often a reflection of what you haven’t yet released. If you’re serious about building a business - and a life - that scales, don’t miss this episode!

Get a free copy of Ben’s book The Science of Scaling at: scaling.com/audiobook

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