This episode of The Russell Brunson Show is a deep dive into the Science of Scaling… The new book and framework from Dr. Benjamin Hardy. I sat down with Ben to unpack the actual roadmap behind exponential growth, goal filtering, and identity transformation. We talk about why most people let their past define their present... and how to flip that thinking to let your future shape everything instead.

We break down the exact frameworks that help top performers set more urgent goals, choose the right “Whos,” and avoid getting stuck on the wrong path. If you’ve ever felt like your current results don’t match your potential, this episode gives you the tools to fix that… Starting today!

Key Highlights:

The Frame-Floor-Focus framework that anchors every scaling decision
Why your future should define your present… Not your past
The power of urgency and identity-based goals (and why most people miss this)
How “Super Whos” accelerate success for your business
Why Ben left Medium and YouTube behind and what we can learn about focusing on the “next wave”

We also talk about the mindset behind strategic letting go, why success often requires subtraction, and how your current level of results is often a reflection of what you haven’t yet released. If you’re serious about building a business - and a life - that scales, don’t miss this episode!

Get a free copy of Ben’s book The Science of Scaling at: scaling.com/audiobook

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