The Russell Brunson Show The Science of Scaling with Dr. Benjamin Hardy - Part 2 | #Success - Ep. 103
8 snips
Jan 7, 2026 
Dr. Benjamin Hardy, an organizational psychologist and bestselling author, dives deep into the art of scaling. He discusses how impossible goals can clarify focus and eliminate dead-ends, while stretch goals shift attention to innovative strategies. Hardy cautions against prioritizing activity over meaningful results and highlights the importance of finding your 'super who' to drive significant growth. He encourages letting go of familiar but limiting paths, pushing listeners to confront what holds them back from realizing their true potential.
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Impossible Goals Redefine Identity
- Stretch (impossible) goals force extreme redefinition of what you can become and capture attention toward novel approaches.
- They shift focus away from old routines and reveal new pathways and partners you wouldn't see with small goals.
Optimize Outcomes, Not Activity
- Avoid optimizing for activity; optimize for outcomes because systems produce what you design them to produce.
- Measure outputs, not inputs, to prevent Goodhart's Law from creating busywork without results.
Strategy Is Choosing What To Avoid
- Choose what not to do as much as what to do; strategy requires scarcity and focus.
- Eliminate conflicting goals and dedicate resources to a single aligned target.
