The Gartner Sales Podcast Optimizing Your Key Account Strategy, with Dan Hawkyard
Dec 20, 2023
Discussing the challenges and strategies for successful key account management, including key account selection and resource optimization. Exploring the role of technology, such as AI, in streamlining processes and enhancing outcomes. Recommendations on key account success strategies and book recommendations for enriched perspectives.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Navigating Key Account Program Challenges
02:01 • 6min
Strategic Approach to Key Account Management Optimization
08:29 • 6min
Exploring the Future of Key Account Management with Technology
14:04 • 3min
Strategies for Key Account Success and Book Recommendations
16:49 • 5min