The Game with Alex Hormozi Why Brand is the Biggest Risk in Investing (on Don’t Be Sour) Pt. 1 - Feb. ‘23 | Ep 540
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May 20, 2023 
Join Alex Hormozi as he engages in thought-provoking discussions about business valuation and investment risks with his insightful guest. They explore how strategic buyers value businesses differently than financial ones and the importance of understanding a brand's worth. Alex shares tips on enhancing growth through unique acquisition strategies, emphasizing the role of cash flow in preparing a business for sale. The conversation also touches on building an authentic online presence and the challenges of navigating the education space without falling into the 'fake guru' trap.
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Acquisition.com Purchase
- Alex Hormozi purchased the domain name Acquisition.com for $370,000.
- He prioritized speed over negotiating a lower price to secure the deal quickly.
Brand Risk in Investing
- Brand association is the biggest risk in investing, especially endorsements.
- Alex Hormozi avoids endorsing portfolio companies to mitigate this risk and maintain their independent value.
Understanding Company Valuation
- Company valuations are based on future profit potential, sustainability, and risk assessment.
- Strategic buyers often pay more than financial buyers due to synergy and cross-selling opportunities.