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Join Alex Hormozi as he engages in thought-provoking discussions about business valuation and investment risks with his insightful guest. They explore how strategic buyers value businesses differently than financial ones and the importance of understanding a brand's worth. Alex shares tips on enhancing growth through unique acquisition strategies, emphasizing the role of cash flow in preparing a business for sale. The conversation also touches on building an authentic online presence and the challenges of navigating the education space without falling into the 'fake guru' trap.