
Why Brand is the Biggest Risk in Investing (on Don’t Be Sour) Pt. 1 - Feb. ‘23 | Ep 540
The Game with Alex Hormozi
00:00
Unpacking Wealth and Business Valuation
This chapter explores the complexities of net worth and business valuation, emphasizing how true wealth can be obscured by illiquid assets. The speakers discuss the impact of personal biases on financial reporting and the crucial role of cash flow and enterprise value in preparing businesses for sale. Additionally, they examine investment strategies and the importance of aligning growth strategies with sound financial metrics to prevent pitfalls in raising capital.
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