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Why Brand is the Biggest Risk in Investing (on Don’t Be Sour) Pt. 1 - Feb. ‘23 | Ep 540

The Game with Alex Hormozi

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Maximizing Customer Value While Minimizing Equity Dilution

This chapter explores the critical concepts of Customer Acquisition Cost and Lifetime Value, highlighting the need for a balanced ratio for sustainable business expansion. It discusses innovative customer acquisition strategies, emphasizing the importance of strategic partnerships and networking to enhance growth without compromising equity.

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