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The Storytelling Lab

Shape a Successful Company Culture By Telling The Perfect Story with Karen Eber

Sep 18, 2023
Karen Eber, author and consultant, discusses the transformative power of storytelling in molding organizational culture. She emphasizes the role of open dialogue and psychological assurance in creating an effective workforce. They also explore the relationship between brain science and storytelling, and how personal stories can add authenticity and dimension to professional interactions.
56:09

Episode guests

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Quick takeaways

  • Utilizing storytelling techniques that align with the brain's factory settings can create engaging and impactful narratives.
  • Instead of rigid storytelling structures, embracing simplicity and flexibility allows for authentic and meaningful storytelling.

Deep dives

The Power of Storytelling and its Impact on the Brain

Storytelling is a powerful tool that can create connections and engage the brain. By understanding the five factory settings of the brain lazy, assumptions, library of files, in groups and out groups, and seeking pleasure and avoiding pain, we can craft stories that capture attention and make a lasting impact. These settings inform the choices we make in our stories, from how we structure them to the emotions we evoke. By harnessing the science behind storytelling, we can create stories that resonate with our audience and drive action.

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