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Shape a Successful Company Culture By Telling The Perfect Story with Karen Eber

The Storytelling Lab

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The Power of Storytelling in Creating Connections

In this chapter, the speakers discuss the power of storytelling to create connections and shift energy. They emphasize the importance of starting with the audience and considering their mindset, experiences, and potential obstacles. They also talk about how storytelling is not just a marketing tool but a communication tool that can be used in various aspects of leadership and collaboration.

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