4min chapter

The Storytelling Lab cover image

Shape a Successful Company Culture By Telling The Perfect Story with Karen Eber

The Storytelling Lab

CHAPTER

Using Smartwatches to Measure Engagement and the Power of Storytelling

Learn how smartwatches can be used to track audience engagement by measuring capillary changes in the skin and levels of oxytocin and dopamine. Discover a platform that allows anyone to measure engagement and predict actions or decisions. Explore the speaker's personal experience of losing internet connection during a conversation and how it correlated with a drop in engagement levels. Additionally, understand the significance of storytelling and how anyone can become a great storyteller.

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