2min chapter

The Storytelling Lab cover image

Shape a Successful Company Culture By Telling The Perfect Story with Karen Eber

The Storytelling Lab

CHAPTER

Understanding the Brain's Response to Storytelling and the Concept of Immersion

The speaker challenges the misconception that humans are hardwired for stories, emphasizing that storytelling skills can be developed. They discuss the work of a supportive neuroscientist and the measurement of immersion in terms of the economics of attention.

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