WS2056 Selling Buildings & Building Legacies: Real Estate Lessons from 2,349 Deals

In this explosive episode, commercial real estate legends Bob Knakal and Rod Santomassimo reveal the counterintuitive strategies that transformed their careers — from cold-calling for years to making bold moves during market downturns. Learn how top brokers think differently and create systems that generate consistent success. 

Key Takeaways

Persistence pays off – Consistent and strategic follow-ups can lead to a $179 million deal.

Coaching multiplies success – Top performers invest in coaching, recognizing that an external perspective and structured guidance can unlock millions in potential earnings.

Long-term thinking wins – Prioritize strategic, patient decision-making over quick transactions, viewing each move as part of a broader career and wealth-building strategy.

Don't miss these game-changing insights that could redefine your approach to real estate!

Timestamps

0:00 Whitney introduces Rod and Bob

1:47 Long-term decision making

2:54 The elite broker mindset

3:49 Vetting brokers for High Net Worth families

8:26 Building effective relationships

10:22 Selling vs. listing buildings

12:01 Strategy to win over clients

13:30 Harry Macklowe and the $179 million sale 

16:57 The importance of systems to brokers

18:28 Leveraging AI

20:17 Overcoming market challenges

24:51 The secret to success

32:04 Personal success metrics

35:08 Main contributor to success

36:26 Final thoughts and contact info

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