The Real Estate Syndication Show WS2056 Selling Buildings & Building Legacies: Real Estate Lessons from 2,349 Deals
May 8, 2025
Bob Knakal, a legendary commercial real estate broker with unmatched sales in NYC, teams up with Rod Santomassimo, a leading coach for elite brokers. They discuss transformative strategies like the power of persistence, which can lead to massive deals, and the value of investing in coaching to unlock earnings. The duo emphasizes long-term thinking for wealth building, the importance of sophisticated systems, and how AI can streamline processes. They share insights on resilience in crisis and the crucial role of personal energy and conviction in achieving success.
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Value of Long-term Perspective
- Real estate decisions with a long-term perspective lead to better, grounded outcomes.
- Instant decisions in real estate don't work; patience and stewardship build lasting value.
Elite Broker Mindset
- Elite brokers build businesses focused on relationships, not just transactions.
- Top brokers use strategic marketing and operations, differing from commodity brokers chasing deals.
Focus Deeply on Valuable Clients
- Brokers must offer value and go deep with selective clients instead of wide, shallow prospecting.
- Providing detailed, curated data empowers clients to make the best sale decisions.