In this explosive episode, commercial real estate legends Bob Knakal and Rod Santomassimo reveal the counterintuitive strategies that transformed their careers — from cold-calling for years to making bold moves during market downturns. Learn how top brokers think differently and create systems that generate consistent success.
Key Takeaways
Persistence pays off – Consistent and strategic follow-ups can lead to a $179 million deal.
Coaching multiplies success – Top performers invest in coaching, recognizing that an external perspective and structured guidance can unlock millions in potential earnings.
Long-term thinking wins – Prioritize strategic, patient decision-making over quick transactions, viewing each move as part of a broader career and wealth-building strategy.
Don't miss these game-changing insights that could redefine your approach to real estate!
Timestamps
0:00 Whitney introduces Rod and Bob
1:47 Long-term decision making
2:54 The elite broker mindset
3:49 Vetting brokers for High Net Worth families
8:26 Building effective relationships
10:22 Selling vs. listing buildings
12:01 Strategy to win over clients
13:30 Harry Macklowe and the $179 million sale
16:57 The importance of systems to brokers
18:28 Leveraging AI
20:17 Overcoming market challenges
24:51 The secret to success
32:04 Personal success metrics
35:08 Main contributor to success
36:26 Final thoughts and contact info
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